Telling your story.
The Playbook
We don’t do off-the-shelf. Everything we build follows The Playbook – a process rooted in creativity, collaboration and getting the details right.
Storyboard
Every unforgettable story begins with a clear vision; this stage is where we map out yours.
In Storyboard, we collaborate closely with key stakeholders through a discovery workshop to uncover the purpose, strategy and practical considerations. Here we define the core themes, messages and behaviours you want to champion, sketching the narrative structure and flow that will guide everything that follows.
This becomes the framework for the journey, ensuring every decision – from interaction to impact – aligns with your objectives and resonates with your audience from the opening moment to the final act.
Script
We craft the narrative backbone of the experience through an iterative and collaborative process. In Script, every element from story arc and puzzle flow to tone and theming is shaped to embody your brand’s identity and values.
Ongoing feedback keeps the creative vision aligned with your goals, culminating in a comprehensive Experience Design Pack that becomes the blueprint for everything that follows.
Forge
In Forge, ideas are transformed into reality. With a fully equipped fabrication workshop, we handle every aspect of the build in-house, ensuring precision, quality and consistency at every stage.
From custom sets and intricate props to integrated technology and interactive elements, each component is crafted to meet exact specifications and bring the experience to life. This hands-on approach keeps creativity and craftsmanship under one roof, guaranteeing that the final product is as immersive and impactful as the story it tells.
Deploy
In Deploy, experience steps off the page and into the real world. Our team handles every detail of installation; delivering, assembling and integrating each element with precision.
Where facilitation is required, it is delivered with expertise and passion, guiding participants and bringing the story to life. With the full team involved, every launch runs seamlessly and delivers maximum impact from the very first moment.
Ignite
In Ignite, everything comes to life. This is the moment the story unfolds, the audience steps in, and the experience delivers its full impact. Every detail – from narrative flow to interaction – works together to create something truly memorable, meaningful and measurable; the culmination of the entire process where strategy becomes reality and the story leaves a lasting impression.
They’re not our words…
"The best Challenge Dyson event we have ever seen and a lot of that is down to the slick operation and brilliant support Challenger Experiences provided us over the past few months"
Marianne Chick, Dyson
Case studies.
News & blogs.
FAQs.
What’s the difference between a permanent room and a pop-up?
Permanent builds are designed to live in one location, with hard-wearing materials, long-term systems and full fit-out. Pop-ups are more flexible – ideal for roadshows, activations and multi-site experiences – but still deliver the same immersive feel.
How long does a project take from start to finish?
Every build is different, but most bespoke rooms take around 10–16 weeks from initial concept to go-live, depending on scope and complexity.
Can you work internationally?
Yes – we’ve delivered experiences in the US, Europe, Asia and beyond. We handle everything from logistics and customs to on-site installation.
Can you create a room based on our brand or storyline?
Absolutely. That’s where we specialise. Whether you have the seed of a campaign idea in mind or want us to help develop one, we’ll work with you to turn it into a hands-on, fully branded experience.
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