Case Study: Lloyds

The Challenge

Lloyds Banking Group (LBG) challenged us to create an immersive experience that could educate participants on the bank’s data value chain and the history of data evolution. The experience needed to balance meaningful learning outcomes with genuine engagement — ensuring it felt fun, intuitive, and memorable rather than instructional.

Alongside the educational brief, the project came with several operational challenges. The experience had to be completely autonomous, with operators present and no manual reset between sessions. It also needed to be fully portable, capable of being dismantled, transported and reassembled across four different locations over the course of a year.

The Solution

We began with a series of stakeholder sessions to unpack the brief beyond surface-level requirements and restrictions, engulfing ourselves into LBG’s data value chain and understanding what key knowledge they wanted participants to leave with. From there, we designed The Lloyds Data Vault as a free-standing, modular experience with a 5m x 5m footprint. The experience could house teams of up to 5 at any given time, lasting 45 minutes to complete. 

To meet the requirement for full autonomy, every puzzle was engineered to self-reset. At the end of each session, the entire system automatically returned to its start state, removing the need for staff intervention and allowing for continuous operation throughout the different locations.

Each section within the experience focused on a different stage of LGB’s data value chain — incorporating elements such as backlit historical maps, embedded touchscreens, physical switches and logic-based interactions. Whilst the visual finishes shifted across eras, from 1940s-inspired textures to contemporary, clean interiors.

The Success

Whilst this project is ongoing the success has been unprecedented. The Lloyds Data Vault has seen over 5000 participants complete the experience across their Bristol, Leeds, Edinburgh and London sites. The feedback has been overwhelmingly positive - we are now looking to activate a similar experience into LBG’s smaller offices around the UK.