Brand Experience

Case Study: Pictet

To partner with Story Events, a Creative Events Agency and deliver a tabletop Escape Room for 450 Pictet Asset Management employees at their annual internal conference.

Pictet tabletop bespoke Escape Room experience

The Challenge

To partner with Story Events, a Creative Events Agency and deliver a tabletop Escape Room for 450 Pictet Asset Management employees at their annual internal conference located in The Queen Elizabeth II Conference Centre, Westminster. 

Pictet conference event: Newsletter titled "The PAM Perspective" with an article on thematic equity and investing.

The Solution

A bespoke 60-minute Escape Room that incorporated Pictet Asset Management’s longstanding history of over 200 years into the storyline and puzzles. All elements of the experience were designed with Pictet’s branding throughout, from custom-printed boxes to slate coasters engraved with various Pictet logos over the years. Despite being a table top Escape Room, Challenger Experiences were able to develop custom, battery-powered tech for experience giving it that extra flair.

Pictet bespoke Escape Room experience by Challenger Experiences

The Success

“It was unbelievable seeing the level of excitement and enthusiasm shown from the participants in the final activity of the day, the level of detail of building our story into the activity was truly remarkable.” 

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