Case study: PWC Middle East.

The Challenge

As part of Challenger Experiences' ongoing partnership with PwC Academy Middle East, the challenge was given to create a fully immersive training environment that could be used with both off-the-shelf and client-bespoke training sessions for PwC clients in the UAE. The experience needed to be set up for PwC to both bring clients to and send out to offices around the region.

The Solution

A truly innovative and fully immersive environment to serve a multitude of training purposes under one roof. Housed in a 40ft custom-built, ISO container with six high-definition screens, over 20 responsive interactive elements and dynamic lighting and audio that adapt in real time to participant behaviour. Every scenario, decision point and pressure variable was designed to test the behaviours that matter most to PwC's clients.

Critically, the environment was built to flex. Off-the-shelf programmes can be delivered immediately, while bespoke sessions are configured around a specific brand, client's objectives and learning programmes - meaning when they use it, it feels like the experience has been built from scratch for them. 

To ensure PwC could operate the experience independently across the region, we delivered a structured train-the-trainer programme, combining live rehearsal and facilitation training so they can run sessions confidently without Challenger Experiences on site.

The Success

The experience is now live with PwC Academy Middle East, giving them a proprietary training capability unlike anything else in the region. As a transportable, self-contained unit, it can be deployed to client offices across the UAE - or hosted on-site as a flagship experience that clients come to.