Corporate Events

Case Study: Essence

Challenger Experiences created a bespoke escape room to bring Essence’s pitch to life for Argos Sainsbury’s, helping secure a major marketing contract.

"Sainsbury’s has today revealed it will be appointing media agency ‘Essence’ to help advance its digital marketing transformation."

 – Essence Global, October 2020

The Challenge

One of the world’s leading media agencies, essence, were pitching to secure a multi-million-pound marketing contract. They wanted a unique Escape Room to immerse the client into their bid, and to assist them in understanding their pitch.

The Solution

Our role was to create a fully bespoke experience that introduced Argos Sainsbury’s to the 6 key pillars of Essence’s proposed strategy.

We transformed a meeting room into a problem-solving experience in which both the atmospherics and puzzles themselves were entirely reflective of Argos Sainsbury’s various brands.

The pitch team worked together with the client, building a relationship and facilitating understanding. 

The Success

That's simple and perfectly summarised by the Marketing Report. They won the contract.

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